Showcase: Chrysalis | designCraft Advertising | Madison
Objective: design an inviting layout for Chrysalis' 40th anniversary annual report
Solution: designCraft developed a tri-fold, self-mailing annual report that is readable and engaging. The report focused on Chrysalis's work towards systems change and the reduction of stigmas around mental health, as well as the organization's community involvement and relationship building. Content included an infographic representing the 2019 financials, a timeline of Chrysalis's growth, program overviews, and more. The design built on the Chrysalis brand, and will inform other collateral materials to help unify branding.