Showcase: Capital Area Regional Planning Commission | designCraft Advertising | Madison
Client: Capital Area Regional Planning Commission
Objective: gather land-planning input from a diverse, public audience
Solution: The commission wanted to reach 10,000 members of the public to establish priorities in preparing 20-year recommendations for regional population growth. We created an ADA-compliant website in English, Spanish, and Hmong, and managed the marketing campaign to reach a diverse audience. The survey garnered 9,186 responses from youth and adults from across Dane County with a notable participation rate for low-income and minority community members.
Testimonial: “designCraft's team worked closely with us to prepare and execute a successful survey campaign. The marketing plan combined traditional media, earned media coverage, and a highly effective social media campaign, to create widespread awareness. They put boots on the ground when needed, arranging and attending meetings with key media, and helping us network at strategic events. They built an innovative and easy-to-use survey website which generated nearly 9,200 survey completions. CARPC earned a 2019 Planning Excellence award from the Wisconsin Chapter of the American Planning Association for the survey and scenario planning model.”
– Stephen Steinhoff, Agency Director