About
When Yvette founded designcraft Advertising in 1985, the mission was blunt: restore the good name of advertising. "Advertising with a conscience" wasn't a positioning strategy — it was the whole idea. Four decades later, plenty of agencies talk about values. We've just kept doing the work: honest advertising, effective strategy, and partnerships with independent businesses and nonprofits who deserve both.
designcraft remains 100% woman-owned, as it has been since 1985. It's certified by the City of Madison as a Women-Owned and Small Business, and by the State of Wisconsin as a Woman-Owned Business Enterprise. That independence shapes how we work: thoughtfully, responsibly, and with a long view.
After forty years of growing designcraft — and cementing its reputation as the place you go for honest advice paired with creativity that carries — Yvette passed the torch to Mary in 2025. Mary comes to the role as owner and creative director from a career spanning agency, in-house, nonprofit, and government communications — the same rooms designcraft's clients work in. Her charge is simple: the promise stays; the craft keeps sharpening.
Experience that runs deep
- Web developers building secure, custom websites
- Designers who balance craft with marketing performance
- Copywriters with national experience
- Certified Google Analytics and Google Ads specialists
- Social strategists fluent in both audience and algorithm
Strong marketing is equal parts discipline and imagination — steady strategy paired with inventive execution.
How we work
We take time to understand your organization, your audience, and your goals, then build tailored programs that deliver measurable results while reflecting your values and voice. Some clients come to us for a single project. Many stay for decades — because the best work happens when trust is built over time.
Our team
Sue Cowan
Bryna Goeking
Valerie Haupt
Jordan Jerabek
Mary Stanislawski
Andy White
Joe Windeknecht
Mike Zydowicz
Yvette Jones
Our principles
Doing right by people has been part of how we work for four decades. It comes down to a handful of ordinary choices: how we treat our clients, how we show up for our neighbors, and how we look after one another.
Clients
We treat your budget like it's our own: spent where it works and reported honestly. We'd rather tell you something isn't worth doing than sell you more of it. The goal is steady progress you can actually see, not activity that only looks busy.
Community
Madison is home, and we've watched a lot of local businesses grow up alongside us. We pitch in where we can — local causes, civic groups, the occasional pro bono lift — and when it fits a client's goals, we're glad to help keep ad dollars close to home. We also care about what the work does once it leaves our hands: we'd rather promote products and services that are genuinely good for the people who use them, and make ads that help someone choose wisely and feel good about the choice.
Team
Good work takes people who stick around, so we try to be a place worth staying. We look after each other, and leave room for family and a life outside the office. It shows up in the work: made by people who've known your industry, and often you, for years.
Environment
We try to keep our footprint light without making a production of it. The office was rebuilt with reclaimed materials, runs on clean energy, and sits where most of us can walk, bike, or bus in. Small habits, kept up for years — the kind of thing that adds up when you stick with it.
Let's work together
If you're looking for a partner who listens first and creates with purpose, we'd love to talk.
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