Photo of Madison's Central Business Improvement District brand guide

Client: Madison's Central Business Improvement District

Objective: design a versatile logo and website for a diverse group of businesses

Solution: The brand guidelines detail the way the new logo can be used alone and in conjunction with other logos and photos. The custom website is arranged around the many verbs that apply to the area: shop, dine, play, visit, live, and park. Features include a searchable member directory, event and news sliders, and an online store.

Project type: Identity, web