Showcase: Madison's Central Business Improvement District | designCraft Advertising
Client: Madison's Central Business Improvement District
Objective: design a versatile logo and website for a diverse group of businesses
Solution: The brand guidelines detail the way the new logo can be used alone and in conjunction with other logos and photos. The custom website is arranged around the many verbs that apply to the area: shop, dine, play, visit, live, and park. Features include a searchable member directory, event and news sliders, and an online store.