Client: Frank Lloyd Wright® Trail
Objective:
develop and execute an overall promotional plan for the Frank Lloyd Wright® Trail.
Solution:
designCraft built a full advertising campaign to strengthen the Frank Lloyd Wright® Trail’s online presence with a website, supportive digital advertising placements and distributed materials, radio, and select out-of-home placements. The website contains interactive map features and a custom Trail Tracker so visitors can track their visits along the Trail and earn a badge of completion. Collateral materials included a print brochure with a map featuring all of the sites on the Trail.
