Showcase: Home Savings Bank | designCraft Advertising
Client: Home Savings Bank
Objective: update logo to attract a wider, younger audience; design and develop a secure, responsive website; create promotional materials
Solution: Though we’ve served the bank’s marketing needs for many years, a remodeling project was a pivotal moment to update their brand. We worked with focus groups, the banks’ architect and interior designer, and staff to develop an award-winning logo, glass sign, and promotional materials (such as award-winning Home Cravings peanut butter) to appeal to a younger audience.
Testimonial: “designCraft Advertising is a trusted strategic partner of Home Savings Bank. The team at designCraft is skilled, responsive, and routinely our first call to plan both strategy and implementation. We use designCraft expertise for branding, design, web and social media presence and analytics, and more. We're very pleased with designCraft and recommend them highly.”
– Jim Bradley, CEO