Showcase: Madison Parks Foundation | designCraft Advertising | Madison
Client: Madison Parks Foundation
Objective: create an engaging, responsive website to promote and support Madison's parks
Solution: Madison Parks Foundation wanted a new website to better engage with visitors through a less boxy, more inviting design, improved organization and SEO, and online event registration. We created a website that employs organic shapes that echo the dynamic lines of the Foundation's logo to showcase Madison's parks. We integrated colorful landscape photos, accentuating the beauty of Madison's parks and showcasing unique aspects of the parks such as trails, accessible playgrounds, and common areas. Built to meet accessibility standards, the site functions responsively for all screen sizes, and welcomes everyone to Madison parks.